About Henny Rue

At Henny Rue, we design essentials that move with you — soft, breathable, and effortlessly elegant. Rooted in minimalist aesthetics and comfort-first thinking, our pieces are made to flow with everyday life. From innerwear to loungewear, every detail is crafted to help women feel confident, comfortable, and completely themselves — from the inside out.

Our Story:From Need to Ritual!

Founded by women, for women, Henny Rue was born from a need — a need for softness in a world that never slows down. We couldn’t find essentials that felt invisible, elegant, and truly wearable all day. So we created them.
What started as a search for better basics became a quiet movement in innerwear — one built on comfort, simplicity, and authenticity.

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Years Experienced

What We Make

From feather-light camisoles and seamless underwear to breathable loungewear and cooling layers, Hennyrue pieces are designed to move with your rhythm.


We believe softness should never mean sacrifice — our pieces are practical, elegant, and ready to become part of your everyday ritual.

Brand Philosophy

At Henny Rue, we don’t just make clothes — we design pieces that flow with your daily life. Soft for all-day wear, strong for movement, and timeless by design. Backed by two decades of garment expertise and a minimalist approach, our mission is simple: to help you feel beautiful — from the inside out.

Comfort-First Design

Minimal Aesthetics

Made for Real Life

Feel-Good Essentials

Loved by Fashion Creators Around the World

Worn by Real Creators

See how content creators style Hennyrue around the world.

For Comfort & Style

For Comfort & Style

Cooling Camisoles

Our best-selling bra-in tanks and cooling tops are made for heat, motion, and real life.

Based on 5000+ Reviews
$1.200 / Person
5 Days

Where Tradition Meet Serenity

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Best cultural destination
$1.500 / Person
5 Days

A Winter Wonderland

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Top-rated ski destination
$2.500 / Person
5 Days

Where will your softness journey begin? Find the pieces that make you feel like you. Discover More Essentials

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Loved by Women, Recommended Worldwide

Comfort that speaks for itself.
Our wearers come from all walks of life — creators, entrepreneurs, mothers, and dreamers — but they all choose softness that fits their rhythm.

💬“It’s the only underwear I forget I’m wearing.”

I wear Hennyrue while working, traveling, even editing on long nights. It’s lightweight, seamless, and I honestly forget I have it on. It gives me freedom — with no compromise on elegance.

Emily Carter
Freelance Photographer

💬“Their tights changed the way I feel about dressing up.”

As someone constantly moving between meetings, flights, and events — I used to hate tights. Until I found Hennyrue. Now they’re my go-to for polished but breathable layering.

Daniel Roberts
Entrepreneur

💬“Finally, cooling innerwear that actually works.”

Living in Singapore, it’s hard to find pieces that look good but also breathe. These camis and panties keep me fresh all day — and they still look chic in mirror selfies.

Sophia Martinez
Content Creator

💬“I sleep in them. I live in them.”

I actually found Hennyrue through my partner. Their loungewear sets are insanely soft. Now we both wear them around the house — it’s become our favorite Sunday tradition.

Lea Chen
Product Designer

💬“Invisible lines. Real comfort. I’m hooked.”

You’d never think underwear could boost your confidence. But the fit, the fabric, the thoughtfulness behind it? It makes a difference — every single morning.

Olivia Thompson
Marketing Specialist

💬“My drawer looks different now — all Hennyrue.”

It started with a camisole. Then tights. Now I own most of the line. Every piece just works, from home to errands to travel. They’ve changed how I buy basics.

Marie Dubois
Digital Nomad
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Tours Completed
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Happy Travelers
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Positive Reviews
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Award Winning

Special Offers, Just for You!

iscover softness you’ll want to live in — now with an extra touch of love.
Enjoy limited-time savings on our most-loved camisoles, innerwear, and loungewear sets.

Free Shipping Over $69+

Still Have Questions? We’re Here to Help! Contact Us

Everything You Need to Know Before You Order.

Check our detailed Size Guide — and if you’re still unsure, feel free to message us with your height/weight and preferred fit. We’ll guide you.

Yes, most pieces are true to size. For snugger fits like shapewear or tights, you may size up if you’re between sizes.

If your order hasn’t been shipped, we’ll do our best to update or cancel it. Please contact us within 12 hours of placing your order.

At the moment, we do not offer custom sizing. However, our flexible fabrics and size range are designed to adapt to different body types.

Yes! Leave your message in the “Order Notes” section at checkout, and we’ll include a handwritten note with your package.

 We accept Visa, Mastercard, PayPal, Apple Pay, and other major payment gateways. All payments are secure and encrypted.

Absolutely. We use industry-standard SSL encryption to ensure all transactions are secure.

Yes! You may request a return or exchange within 7 days of receiving your item, as long as it’s unworn and in original packaging.

Once approved, refunds are typically processed within 3–5 business days. Your bank may take a few additional days.

Sale items are generally final sale unless they arrive damaged. Please contact us for assistance.

Yes, we currently ship to 30+ countries. Shipping time and cost vary by region — see our Shipping Info page for details.

Most orders ship within 48 hours and arrive in 5–12 business days, depending on your location.

Yes, once your order ships, you’ll receive a tracking number via email. You can track it at any time.

If your tracking hasn’t updated for 7+ days or your item hasn’t arrived, reach out to us — we’ll help resolve it ASAP.

Yes! We offer free standard shipping on orders over $69.

Yes. We use high-quality, OEKO-TEX certified fabrics that are gentle on skin, breathable, and ideal for all-day wear.

Most of our bra-in camisoles include removable pads for flexible wear and easy washing.

Yes — most of our items are machine-washable on gentle cycle. For delicate tights or inner bras, we recommend using a laundry bag.

Our tights are designed for durability. While they are ultra-thin, we use reinforced fibers to resist runs and snags with normal use.

Store them folded in a cool, dry drawer. For tights and delicate items, use mesh pouches to avoid tangles or damage.

Become a Henny Rue Partner!

We’re growing a global network of stockists, distributors, and creators who believe in everyday elegance.
If you value comfort, quality, and minimalist design — let’s build something beautiful together.

Flexible wholesale options

Custom product bundles

Ready-to-share media assets

Trusted by 200k+ customers

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