At Henny Rue, we believe in building strong, lasting partnerships that drive success for both our brand and our partners. Our philosophy is simple — comfort, quality, and timeless design. These principles not only shape our products but also guide the way we collaborate with our partners.
We offer a range of opportunities for distributors and retailers to bring our premium essentials to a wider audience. Whether you’re looking to stock our latest collections or explore co-branded initiatives, we are committed to helping you succeed with our exceptional products and dedicated support.
1. High-quality, sustainable products: Our range includes comfortable and stylish innerwear, loungewear, socks, and more — all designed to provide everyday comfort and elevate the customer experience.
2. Strong Brand Support: From product training to marketing assets, we equip our partners with the tools they need to succeed. Our team is dedicated to helping you grow and build a successful business.
3. Competitive Margins: With Henny Rue, you’re not just selling products — you’re offering a lifestyle. Our commission structures are designed to support long-term partnerships and create mutually beneficial growth.
4. Exclusive Collections & Collaborations: As a partner, you’ll have access to exclusive collections and special product lines, allowing you to offer your customers something unique. We also offer co-branded initiatives for larger-scale partners.
5. Global Reach: With a growing global presence, Henny Rue is a brand that resonates across markets. As a distributor or retailer, you’ll benefit from our strong reputation and international appeal.
“Partnering with Henny Rue has been a game-changer for us. Their products sell themselves, and the support we’ve received from their team has been invaluable in helping us grow our business.”
— Rachel, Retail Partner
“We’ve seen incredible demand for Henny Rue’s products. The quality speaks for itself, and our customers keep coming back for more. We’re excited to continue growing with them.”
— David, Distributor
If you’re ready to bring Henny Rue’s comfort-first philosophy to your customers, we’d love to hear from you. Whether you’re interested in becoming a distributor, wholesaler, or collaborating on exclusive projects, we believe in creating win-win partnerships.
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“I’m not just working for Henny Rue, I’m living the brand. I wear the products, I believe in the culture, and I’m excited to share it with partners who are ready to help us bring these essentials to a wider audience.”
Mia is a dedicated member of the Henny Rue team who deeply believes in our philosophy of comfort-first design. With a genuine passion for the brand, Mia shares her love for our products — from ultra-soft bras to seamless underwear — with potential partners, helping them understand why Henny Rue is the brand their customers will love.
Mia’s belief is simple: comfort doesn’t have to be sacrificed for style. She is committed to partnering with distributors and retailers who believe in providing women with products that feel as good as they look. Through her role, Mia actively works to expand Henny Rue’s reach and help partners offer these timeless, breathable essentials to a wider market.
For Mia, it’s not just about wearing the clothes — it’s about sharing a lifestyle that promotes confidence, comfort, and simplicity. Whether recommending her favorite pieces or discussing the value of the Henny Rue brand, Mia is dedicated to helping our partners succeed in bringing comfort and style to women everywhere.
Softness, Redefined.
Timeless comfort, thoughtful design — for women who move with intention and feel good from within.
+0086-18989518988
hello@hennyrue.com
No. 279, Wangma Road, Datang Subdistrict, Zhuji City, Zhejiang Province, China.